The ASD Team is eagerly looking forward to reconnecting with our valued clients and friends in Las Vegas at the 2025 ICCFA Convention—now rebranded as the ICCFA Experience. This year, the association is revamping the event to emphasize education right on the Expo Hall floor. Attendees can look forward to “Three Stages: One Experience,” an exciting new format designed to bring dynamic learning opportunities directly to the heart of the convention. With two action-packed days in the Expo Hall, this year’s event is set to be more immersive and engaging than ever before.
The Expo Hall will remain a must-visit destination, showcasing the latest trends, cutting-edge funeral home merchandise, and groundbreaking innovations. It’s the perfect place to connect with vendors, discover new products, and experience firsthand the advancements shaping the future of the profession.
You can visit us during the 2025 ICCFA Experience at Booth #530 on
- Thurs, May 1st 9a-6p
- Fri, May 2nd 9a-4p
With the funeral profession undergoing significant changes, this year’s ICCFA Experience is set to spark meaningful discussions about the future of deathcare. World-class keynote speakers and expert-led sessions will foster critical conversations, ensuring attendees leave with fresh insights and inspiration. Be sure to explore the ICCFA Experience website to learn more about this year’s lineup of events. ASD is thrilled to take part in this reimagined convention, and we look forward to spending quality, in-person time with industry professionals as we navigate this exciting new chapter together.
ASD’s Technical and Customer Service teams will be on hand to answer any questions you may have about our technical solutions. ASD’s booth includes a large television monitor connected to an iPhone, allowing funeral directors to see our ASD Mobile app in action. Throughout the convention, our technical experts hold live, interactive demonstrations of our award-winning ASD Mobile app and other technologies we’ve created to make life more convenient for directors. This year, we will be demoing some of our newer solutions such as our Call Forwarding Check and advanced Solicitor Shield® call blocking as well as explaining the new texting verification requirements for our MobileFH® Texting feature.
Ready to play? ASD’s booth at the ICCFA Convention has always been the place to indulge your playful side with our one-of-a-kind Funeral-Themed LEGO sets (and, yes, you might just walk away with one!). But this year, we’re stacking the fun even higher! Get in the game with a round of cornhole, or giant Jenga. It’s time to level up the fun and let your inner child take over. Stop by and play—you know you want to!
And, of course, ASD will be raffling off our famous Funeral-Themed Lego sets once again at ICCFA this year. Winners will have their choice of our Lego Embalming Room, Lego Cemetery, Lego Hearse or Lego Funeral Service sets which will also be on display during the show. Stop by to snap a photo and enter our raffle drawing to win the most unique item in the ICCFA Expo hall.
We can’t wait to catch up with all of your friends and clients in such a vibrant and beautiful city! Safe travels to everyone attending and we look forward to seeing you soon!
8 Exciting Things to Do in Las Vegas
There is a reason why more than 40 million people visit Las Vegas every year. As the Entertainment Capital of the World, Vegas beckons visitors from all corners of the world to explore its jaw-dropping attractions. Whether it’s your first time in Vegas or you’ve roamed the famous strip many times, take time during the ICCFA Experience to explore everything this exciting and lively city has to offer. Below are a few of our favorite things to do when we’re in Fabulous Las Vegas, Nevada.
1. Catch A Cirque du Soleil Show
If you’ve never seen a Cirque du Soleil show in Vegas, you have never seen a Cirque du Soleil show period. No other city can compete with the death-defying acrobatics you’ll find on the Vegas stages, many of which were created solely to deliver these high-flying and visually stunning presentations. The ASD team will be traveling to Vegas a day early so we can catch a showing of O, the Cirque du Soleil show which combines water, world-class acrobats, synchronized swimmers and divers to create a breathtaking experience. Experience the magic for yourself at one of the many awe-inspiring shows that take place every night in Vegas—there’s a show for everyone! But don’t just take our word for it – here are 5 reasons why you should see a Cirque du Soleil show in Vegas.
2. Get Swept Away at the Fountains of Bellagio
No tickets or reservations are required to see this spectacular display of 200-foot-tall fountains in front of the Bellagio Hotel Resort set to . If you’ve never seen it before, videos and photos don’t do this amazing scene justice. Every 30 minutes, the free water and music show begins again, drawing in tourists from all over the world from the strip to experience its magic
3. Discover the Freemont Street Experience
From zip lines to light shows, this sprawling 24-hour pedestrian mall is one of the most iconic Vegas destinations, offering a little something for everyone. Walking along the six-block, pedestrian only thoroughfare you can find retro casinos, street performers, open-air bars, delicious street eats and the world’s largest video screen. Visit the Golden Nugget Casino to see the largest gold nugget and don’t forget to check out the ginormous shark aquarium.
4. Indulge in Unique Dining Experiences
Las Vegas is known for its innovative dining scene and restaurants, offering unique concepts you won’t find anywhere else. From elaborate buffets to celebrity chef-owned establishments to themed eateries, you can savor every type of cuisine in a wide range of interesting atmospheres. With this year’s ICCFA Convention taking palce inside the Mandalay Bay Resort and Casino, attendees will have the convenience of enjoying a world-class venue that offers everything in one place. Whether you’re in the mood for a high-end steakhouse, casual bites, or international flavors, Mandalay Bay has it all. Indulge in diverse cuisines without ever leaving the resort.
Hungry for a Juicy, Mouthwatering Steak? Head to StripSteak for prime steaks, fresh seafood and the elegance of a modern steakhouse designed to evoke the natural beauty of the Mojave desert. Renowned Chef, Michael Mina, delivers a carefully curated menu of premium cuts. You can even experience Japanese Wagyu Strip Steak, one of the most sought-after cuts of beef in the world.
Feeling Like a Flavorful Fiesta? You won’t want to miss the colorful and delicious entries at Border Grill. This critically acclaimed modern Mexican restaurant serves up acclaimed signature dishes such as Tortilla Soup, Green Corn Tamales, Baja Ceviche and Chicken Pablano Enchiladas. With two floors of al fresco patio dining overlooking the pool complex, the atmosphere at Border Grill is vibrant and inviting.
Looking for a True Taste of Ireland? You’ll be transported to the Emerald Isle at Ri Ra which features an authentic recreation of a real Irish pub that was painstakingly restored and then transported across the sea to Vegas. In addition to its realistic Irish setting, Ri Ra also features traditional Irish music and fare, with offerings such as Shepherd’s pie, Beef & Guinness stew and Fish & Chips.
Want to Indulge in Classic Italian Comfort Food? Check out Caramá from acclaimed chef Wolfgang Puck. Inspired by Wolfgang’s family recipes as a tribute to his mother, you will find all of your classic Italian staples here like beef carpaccio, linguine fra diavolo and braised veal osso buco, served up in an elegant but relaxed atmosphere, featuring tile, marble chandeliers and brass light fixtures.
Searching for Exquisite Sushi and More? Visit KUMI for modern Japanese fare served in a welcoming natural wood and cherry blossom adorned setting. With a variety of shared plate options to choose from, seasonal fish served cooked or raw, and bold options such as bluefin tuna pizza, this restaurant is not to be missed for those who enjoy Japanese fine dining.
Craving Fresh and Flavorful Mediterranean Cuisine? Enjoy a meal at Orla which features sumptuous seafood, charcoal-roasted meats and vibrant, zesty veggies. Another great restaurant from talented chef Michael Mina, Orla is beloved favorite for those who enjoy options like kebabs, spice-rubbed steaks and chargrilled branzino.
5. Visit Vegas’s Past At The Neon Museum
Many funeral home conventions include tours of famous cemeteries and mausoleums. Why not scratch that itch when you’re in Vegas by checking out the graveyard of the old Vegas strip. At the Neon Museum, you can stroll through the museums vast “boneyard” to see old signs and relics that have been salvaged from the Vegas of yesterday, some dating as far back as eight decades! More than six acres contain hundreds of different signs that will transport you back in time. The museum is open 7 days a week from 9:30a until 11p.
6. Enjoy Dinner and Drinks On Top of The World
Photo credit Wolfgang Staudt / CC BY 2.0
Whether you’ve never been to Vegas or have been there many times, the Stratosphere Tower is worth visiting to take in stunning 360-degree views of the always-changing Vegas skyline. While this iconic landmark is perhaps best known for it’s sky-high thrill rides and bungee jumping, those looking to relax will also find plenty to love about the “tower experience.” You can enjoy one-of-a-kind views of the shimmering Las Vegas Strip and Valley, all while enjoying award-winning cuisine from Top of the World restaurant. Afterwards, explore the incomparable views from every angle at 107 Skylounge or Airbar (the highest bar in Vegas) while enjoying a signature Vegas cocktail! Just don’t be concerned if you see someone flying by your window – AirBar is the prime spot to see thrill seekers experiencing the SkyJump.
A video captured by ASD Supervisor, Brian Pretti, showing his SkyJump from the Stratosphere Tower.
7. Explore Springs Preserve
While Vegas may not be the first city that comes to mind when one thinks about spending time in the great outdoors, you can still spend some quality time with Mother Nature at this impressive nature preserve less than 20 minutes from Mandalay Bay. Springs Preserve offers 180 acres of walking trails, botanical gardens, museum exhibits and playgrounds. If you start pining for a bit of green space during your Vegas visit, you’ll want to make this your first stop.
8. Experience the Pinball Hall of Fame
You’re going to want to bring some quarters with you to this hidden treasure. More than 150 operational pinball machines are housed here, allowing visitors to play with or just admire the classic machines in all their vintage splendor.
What are you most looking forward to about the 2025 ICCFA Experience? What sights and attractions in Las Vegas would you recommend? We’d love to know! Share your thoughts in the comments below.
