Sometimes, appearances can be deceiving. Take this photo of a snowman outside of our building for example. Some employees saw the picture and believed someone built a child-size snowman from a minor snowfall of only 2 inches, including this writer. But take a closer look...the snow man in this picture is only six inches tall, sitting on top of a picnic bench outside. Did it fool you too? In life, there are many examples of illusions like the ASD snowman that appear to be one thing, but end up looking completely different from another angle. How many times have you been sold a product or service only to find it lacking after closer inspection? Many companies focus on building and maintaining a facade to distract from inadequacies like unreliable technology, high turnover, poor leadership, and uncommitted staff members. ASD is different: from day one we have promoted transparent business practices that allow funeral professionals to truly evaluate every aspect of our service.
