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ASD Mobile 2 Selected As Finalist for the 2012 NFDA Innovation Award

Jul 10, 2012

We are thrilled to announce that ASD Mobile 2, our powerful iPhone application, was recently chosen as a finalist by the National Funeral Directors Association for the 2012 NFDA Innovation Award. This prestigious award is given annually to a funeral service vendor whose product or service was introduced during the previous year and represents creativity, innovation and excellence.

A distinguished panel of judges selected ASD Mobile 2 as one of the five finalists for the award. The winner will be announced at the Opening General Session of the NFDA 2012 International Convention & Expo in October after the funeral service community has an opportunity to cast their vote online. Online voting will begin July 16 and ends September 14 on the NFDA Business Exchange website. If you are an ASD Mobile 2 user, we hope we can count on your support in the online voting challenge.

Since we introduced ASD Mobile in December 2011, it has been downloaded by over 3,000 funeral professionals and has received more than 40 Five-Star Reviews on the Apple iTunes Store—exceeding all other mobile apps created for the funeral profession. Many of the reviews posted by our clients describe how the app has transformed how their funeral home conducts business. Owners and part-time staff alike rely on ASD Mobile 2 to send and receive information while on the go.

“ASD Mobile 2 is a very quick, simple way to manage everything that our on call attendants would ever need: from changing on call order to managing obituaries to checking incoming calls. Push notification is a must for any person in the funeral business. This is a great addition to ASD’s already easy to use web interface. Great job ASD!”-Chad Scott, Lohr & Barb Funeral Home in Elkins, WV.

When designing the app, our technical team realized that funeral directors required more than just a scaled down version of ASD’s website. With break-through push notification technology, the ASD Mobile 2 app functions as a two-way channel capable of transmitting and receiving information. Messages are immediately “pushed” to your device through the app with little effort required. With ASD Mobile 2, you have one-touch access to send service or on-call information and can monitor all incoming telephone activity without being tethered to a physical location.

“Rather than settling for a very generic app, we harnessed our state-of-the-art technology to build a custom interactive mobile solution ,” says ASD Vice President and Family Member Owner Marty Czachor, who designed the app with ASD’s technical team. “ASD clients have come to expect a higher standard and the ASD Mobile 2 app is another example of the ways ASD has worked to improve our clients’ lives with the most advanced technology. With our call in-progress push alerts and intuitive systems, clients keep a finger on the pulse of their operation at all times and can respond immediately if a call requires their immediate attention.”

We are grateful to the NFDA Judging Panel for recognizing the value and efficiency that the ASD Mobile 2 app delivers to funeral professionals. ASD will continue to seek out innovative mobile solutions for directors and plans to release ASD Mobile 2 for the Android platform very soon. We are looking forward to the upcoming NFDA convention and the opportunity to demo the ASD Mobile 2 app in person.

About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at

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