ASD Expands Spanish Bilingual Team to 32 Employees
Mar 18, 2016
In May 2015, ASD published a press release announcing that we had grown our Spanish-speaking team to 20 employees. Since that time, we have hired 12 more bilingual Call Specialists and we are still expanding this team. Since ASD started building this team, we have assisted more than 40,000 Spanish-speaking callers. With 32 bilingual Call Specialists on staff, ASD ensures Spanish-speaking callers can always communicate their needs to our clients.
Over the past decade, ASD has worked diligently to attract and retain bilingual employees in order to offer this protection to funeral homes serving a large Spanish-speaking population. For many years, these directors have been limited to generic companies that do not work exclusively with funeral homes. With the growth of our bilingual team, clients can protect calls from Spanish families while working with a company that caters to the specific needs of funeral professionals.
“Everything we do here at ASD is about eliminating the possibility of a lost business opportunity for a funeral home. We understand it is crucial for Latino families to always feel valued when contacting a funeral home day or night,” says ASD Vice President, Kevin Czachor. “Having our bilingual team in place ensures ASD clients have peace of mind knowing first calls from Spanish-speaking families will always be handled with understanding and compassion.”
According to the Pew Research Center, more than 37 million people in America speak Spanish at home. In states such as California, Texas and New Mexico about 10% of the population speak only Spanish. In addition to providing funeral services to Spanish families, many funeral homes have handled calls from families needing assistance with transporting their loved one’s remains to a different country. ASD has assisted on many of these calls for funeral homes all over the United States. In some instances, directors who are not fluent in Spanish have relied upon our Call Specialists to provide accurate translations.
ASD’s supportive company culture has helped our company to retain bilingual employees. The average ASD bilingual employee has been employed for four and a half years. By offering support and incentives to Call Specialists who are fluent in Spanish, ASD has been able to build an experienced and highly skilled bilingual team.
“Working at ASD has allowed me to learn about other cultural norms and traditions,” says ASD bilingual Call Specialist, Yheralis. “I especially enjoy comforting and translating for our Spanish callers who may not be aware of American traditions.”
If you would like to learn more about ASD’s bilingual solutions for funeral homes, please contact us at 800-868-9950.
About The Author
Jess Fowler is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD's company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at Jess.Fowler@myASD.com