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ASD Celebrates 12 Years of FuneralSync™ Integration


Jan 21, 2020

On Friday, January 10th, ASD’s FuneralSync™ integration feature reached a significant milestone. The feature, which allows our clients to automatically sync their software and websites to ASD’s systems, was first introduced to the funeral profession 12 years ago this month. The first version of the tool was a somewhat manual process that allowed for transfer of some very basic information. Over time, this feature, now known as FuneralSync™, has evolved to become the most flexible integration tool available to directors.

In 2019, ASD’s FuneralSync™ automatically transferred more than 404,314 obituaries, saving our funeral professional clients approximately 21,000 hours of redundant work.

Funeral professionals spend hours every week
entering data into their funeral management systems and posting information on
their websites. FuneralSync™ was created by ASD to help our clients reclaim the
time once spent on these redundant tasks. The feature allows you to
automatically transfer funeral service information from your funeral home’s
website to ASD. You can also use FuneralSync™
to pull First Call information, including call recordings, from ASD directly
into your funeral home’s management program.

Today, thousands of funeral homes nationwide
utilize FuneralSync™ to save time, reduce data entry errors and operate more
efficiently. Every year,
nearly half a million
obituaries are automatically transferred over to ASD through FuneralSync™. Each obit represents time ASD has given back
to our clients. Rather than having to log into various databases and copy/paste
information into multiple fields, the data is automatically synced without any
effort. When considering the fact that each obit could take up to 5 minutes to
enter, ASD’s FuneralSync™ feature saved our clients
21,000 hours of redundant
in 2019 alone, not to mention the headaches saved by eliminating the
chance for errors.

Does this look familiar? ASD can help!

One of ASD’s biggest goals when developing FuneralSync™ was
to partner with as many of the funeral profession’s leading software and
website companies as possible. We understood that our clients used many
different providers and did not wish to set any limits on this timesaving
technology. In 2013, ASD released an enhanced version of FuneralSync™ that more
easily allowed companies to integrate. This gave ASD clients the freedom to
utilize our advanced solution without having to switch providers. The updated version also offers increased
flexibility. For example, clients can edit their funeral home’s website
obituaries from within the ASD Mobile app and website portal.

Below is a list of the different software and
website companies that have used the FuneralSync™ API to integrate with ASD. If
you are an ASD client and do not have FuneralSync™ enabled, simply contact your
provider and ask them to activate it. There is NO COST from ASD to utilize this


Consolidated Funeral Services

220-15 Reservoir St.
Needham, MA 02494
Visit Website

Batesville Technology Solutions

One Batesville Blvd.
Batesville, IN 47006
Visit Website


407 E Fort Street
Detroit, Michigan 48226
Visit Website

MiMS, the Easy Arranger Program by FuneralTech

23 W. Pulteney Street
Corning, NY 14830
Visit Website

Frazer Consultants

2501 Parmenter Street, Suite 300A
Middleton, WI 53562
Visit Website

SRS Computing

6600 Brooktree Court, Suite 2800
Wexford, PA 15090
Visit Website

FrontRunner Professional

6 Clarence St
Kingston, ON K7L 5H8
Visit Website

Continental Computer Corp.

2524 Alexander Drive, Suite B & C.
Jonesboro, AR 72401
Visit Website


116 Lexington Pass
Peachtree City, GA 30269
Visit Website


1215 SE Ivon, Suite 200
Portland, OR 97202
Visit Website

280 Summer St., Fourth Floor
Boston, MA 02210
Visit Website

Ionic Services

7012 Harrison Ave
Suite 6
Visit Website

MKJ Marketing

1501 Belcher Road South, Building B
Largo, FL 33771

Visit Website


1776 Mentor Ave
Cincinnati, OH 45212

Visit Website


6550 Directors Pkwy
Abilene, TX 79606

Visit Website

Osiris Software

1210 Roosevelt, Ste#220
Edmond, OK 73034
Visit Website


ASD Solutions for your Funeral Home’s Website

In 2018, ASD’s introduced our Web Form WatchDog™ feature to help funeral professionals respond more quickly to inquiries that are sent via the funeral home’s website. Most funeral home websites have a ‘Contact Us’ form instructing visitors to leave their information and reason for contacting. When a form is submitted, it often is sent to a single, generic email address that is not monitored 24/7. As a result, funeral directors often don’t see them until the following day, if at all, and the family might contact a competitor in the meantime.

ASD’s Web Form WatchDog™ helps funeral professionals become more responsive to submitted web forms by allowing ASD to monitor your funeral home’s web inquiries and immediately alert you when an urgent need is communicated. This process decreases the delay in the funeral home’s response and can give firms a competitive advantage. A quick turnaround time conveys to families visiting your site that you are always available to help. ASD’s Web Form WatchDog™ can be added to any existing funeral home website. It was built to complement ASD’s extensive array of web and mobile tools that help funeral homes stay better connected to their communities. In 2018, this feature was recognized with an NFDA Innovation Award.

To learn more about ASD’s Website and Answering Service solutions or to take advantage of our 30-Day Free Trial, contact Craig at 800-868-9950 or email

If you are a current ASD client and would like to learn more or to activate any
of ASD’s web-based solutions, contact our Customer Service Department at
800-868-9950 ext. 5 or email


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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