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The Value of Listening To Your Calls


Jan 24, 2012

ASD was the first funeral home exclusive answering service to allow funeral professionals to listen to their calls. Our company has a long history of promoting transparent business practices, giving directors more ways to monitor how their calls are handled. Over time, ASD has developed features that put the remote control directly in the hands of our clients with mobile tools like our award-winning ASD Mobile app, First Call Connect®, and Price Patching features.

ASD’s culture of transparency sets us apart from other answering services. It’s hard to imagine that any business owner could feel comfortable diverting their phone lines to a call center without knowing they can hear how their calls are handled. Listening to messages lets ASD clients know how families are treated and protects potential new business. Answering services that don’t record calls have little accountability if there is a fallout from a mishandled call. When your business and reputation is on the line, there is no substitute for retaining complete control over your firm’s phone calls.

ASD clients can keep track of every aspect of their calls. We log every call that we answer, including hang ups and wrong numbers, so you never have to question if you missed anything. Log on to and utilize our Ring Tracker tool to monitor how many rings each call was answered on. You can review your calls in the voicemail system, on our website or through our mobile application. Listening to calls helps you to get a read on the caller’s tonality and emotional state before returning the call. Clients can also hear how their vendors and own staff members conduct themselves on the telephone, providing complete oversight for all communications.

Many funeral professionals like to keep their business dealings local. However, selecting an answering service based solely on location could be a detriment to your business. This is especially true for services that use outdated technology and poor training programs. A company can promise to handle your calls professionally and courteously, but unless you can hear it for yourself there is no way to know for sure. ASD offers several ways for clients to monitor their calls. Directors can hear their calls in ASD’s voicemail system or on our website and read the full message, including every step taken to reach the the on-call staff.

Knowing that every call will be recorded prevents new employees from developing bad habits and helps continually improve their phone etiquette. From our perspective, giving clients access to calls protects both the funeral home and ASD. If a caller ever questions how we handled their call, the director can review the recording of the conversation. Calls are recorded and stored for 60 days, a benefit that many of funeral professionals appreciate. New clients receive a free one month trial, letting them hear for themselves the difference between ASD and other answering services.


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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