What does it take to grow a giant pumpkin? According to ASD National Sales Manager Craig Meehan, it starts with the right seed, the right care, and a whole lot of patience. Over the next several months we’re following Craig’s journey as he grows what he hopes will be a championship-sized pumpkin. Along the way, we’ll share the lessons that apply just as well to growing a successful business.
Just like a giant pumpkin doesn’t happen overnight, lasting business growth comes from consistency, dedication, and having the right support behind you. At ASD, we’re proud to help funeral homes grow by ensuring every call is answered with professionalism, compassion, and care—so you can focus on serving the families who count on you. Follow along as we track Craig’s pumpkin all season long and discover how small steps can lead to something truly extraordinary.
Our goal? To bring Craig’s giant pumpkin to the NFDA International Convention & Expo this October! We’ll be sharing updates throughout the growing season, so you can watch its progress every step of the way—and if all goes according to plan, see the finished giant in person at our booth.
Episode #1: July 8, 2026
How big do you think it’ll be by October? Drop your guess in the comments, and be sure to stop by the ASD booth at NFDA 2026 to see if your prediction was close!
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