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Send ASD Instant Feedback with CareTracker™

At ASD, nothing is ever hidden from our clients. Not only is every call recorded and made accessible, but we also log all attempts to reach your staff. We even let you know how many times the phone rang before it was answered by an ASD Call Specialist. Just as important as ASD’s complete transparency is giving you a simple method to provide us with feedback on every call. Did you know you can send ASD instant feedback on every call we answer for your funeral home? While other companies require customers to call or write a letter to provide feedback, ASD makes this as convenient as possible for our clients.

With ASD’s CareTracker™ feature, you can leave a compliment, concern or comment on any call. This helpful tool can be accessed from within both the ASD Mobile app and Comments that are sent via CareTracker™ are then copied immediately to ASD’s Supervision team. Gathering input from clients challenges us to locate areas in need of improvement and develop more individualized solutions.

Want to make an ASD Call Specialist’s day? If you ever hear a call and think that the ASD Agent went above and beyond to help the caller, use CareTracker™ to send a compliment. Your positive comment will be immediately copied to the ASD Call Specialist who handled the call as well as our Supervisor team. We believe in rewarding proven talent at ASD and your feedback helps us assess performance when conducting employee reviews.

If you ever listen to a call and feel that it could have been handled better, please do not hesitate to send us your concerns. Your feedback will be immediately copied to a Supervisor who will carefully review the call. A follow up call will then be placed to let you know what steps were taken to ensure the mistake does not reoccur.

Sometimes, you may notice during a call that a notation or procedure on your account should be updated. For instance, if you hear a Call Specialist provide a caller with information on a local landmark or florist that no longer exists, you can use the comment option within CareTracker™. The call will copied immediately to a Supervisor to review what changes should be made to your account.

While ASD solutions are highly customizable, many funeral directors are not aware that their preferences, contacting criteria, on-call list and more can be updated 24/7. Welcoming feedback provides our Supervisors with an opportunity to educate our clients about how their account can be customized to reflect the funeral home’s specific standards. At ASD, we learn a great deal from clients who share their input with us and give us an opportunity to rise to the occasion. We strongly value your opinions and encourage you to use CareTracker™ to share your feedback and help ASD better serve your funeral home.


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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