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Kathy Kelley’s Feature & Sensitive Save of the Week Winner: ASD Weekly News


Sep 18, 2012

ASD Family-Member Owner Kathy Kelley Is Now A Featured Member of Funeral Divas

Kathy Kelley grew up in Springfield, PA with her brothers Marty Jr. and Kevin Czachor. For 40 years, the Czachor family has owned and managed the company ASD – Answering Service for Directors. As a child, Kathy often listened as her parents, Martin Sr. and Barbara, discussed the needs of their clients and brainstormed business strategies. At the time, ASD answered for any business that required 24/7 service . Kathy remembers when her parents began to recognize that funeral professionals required specialized support.

“No one else cared about the quality of the person answering the phone. They just wanted a name, number and didn’t want to be bothered unless it was an absolute emergency but funeral directors were just nicer and wanted to be more available. They really cared about how we treated their callers,” Kathy says. “That’s why our family decided to start working exclusively with funeral homes.”

Click here to read more of Kathy’s bio on the Funeral Divas Featured Members page.

 “Sensitive Save of the Week” Winner

This week, our Training Specialist Lorenzo handled a call from a hospital employee who was calling local funeral homes on behalf of a family. The woman was looking for information on pre-arrangements but wanted to go to the next number on her list when Lorenzo did not immediately answer her question. With a steadfast approach, Lorenzo was able to persuade the hospital worker to leave her call back number and then learned that she was calling about a patient who was very close to passing away. Lorenzo is this week’s “Sensitive Save of the Week” winner!

Click here to see last week’s Sensitive Save of the Week.

Funeral Service: A Whole New Ballgame

ASD had a wonderful time attending Funeral Service: A Whole New Ball Game, a unique conference that was held at Yankee Stadium last Friday, September 14th. ASD’s Family Member Owners Kevin Czachor and Kathy Kelley attended this unique conference with our National Sales Manager, Jason Bathurst and Corporate Specialist Mary Ann Carlisle. The team returned with some great insights and tips from the dynamic lineup of speakers, including Michael Michalowicz, author of the Pumpkin Plan. Michael was kind enough to sign a copy of his book for Kevin at the conference. After enjoying all of the wonderful speakers, the ASD team enjoyed an exciting Yankees game from a luxury suite. Thank you to everyone at American Funeral Director Magazine for hosting such an informative and enjoyable day at the ballpark. We hope to sponsor more of these great events in the future.

A Special Thank You

ASD would like to extend our deepest gratitude to our clients and friends who voted for ASD Mobile to win the 2012 NFDA Innovation Award. From posting a positive review on iTunes to leaving a wonderful comment on our Facebook page, we truly could not have spread the word about ASD Mobile without your help. Thank you and we look forward to seeing everyone at the Opening Ceremony of the NFDA Convention when the winner will be announced. Be sure to drop by our Booth (#3137) to see a LIVE demonstration of our iPhone and Android applications.

ASD’s Upcoming Conventions:

New Jersey State Funeral Directors Assocation Convention, September 18-20 in Atlantic City, NJ

National Funeral Directors Association Convention, Oct 7-10 in Charlotte, NC

Funeral Divas Continuing Education Conference & Business Showcase in Chicago, Nov 7-8 in Chicago, IL


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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