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ASD Celebrates Successful 2014 Along with a Record-Breaking New Year’s Day


Jan 09, 2015

ASD welcomed the beginning of 2015 with a new statistical milestone. On New Year’s Day, our company sensitively handled more than 2,050 first calls. This set a new record as the highest number of first calls ASD has answered in a 24-hour period.

During the week between Christmas and New Year’s Day, more than 13,219 First Calls were answered by ASD, representing 66 million dollars in potential revenue for funeral homes. During that busy week, 83 percent of all calls were answered on the first ring and 97 percent were answered by the fourth ring. We track statistical information through our exclusive RingTracker feature to help forecast daily averages and ensure that every call is answered promptly.

“When looking at statistics from ASD, one must always keep in mind that each one of these calls could represent the worst day in someone’s life,” says ASD Vice President, Kevin Czachor. “While other answering services have difficulties keeping up with the call volume on holidays, we’ve taken measures to ensure families are assisted without delay. Our Call Specialists will never put a caller on hold to answer another line. Every caller is given the time and care they need.”

New Years Day was also a record day for the number of times ASD clients utilized our new MobileFH® feature. This patent-pending tool allows you to call any number from your cell phone and display the funeral home’s number as the outgoing Caller ID. MobileFH® was first introduced to iPhone users during the 2014 NFDA Convention and was recently added to the ASD Mobile for Android. We are currently offering a free trial of MobileFH® to all clients until February 17.

2014 was an incredible year for innovation and important milestones at ASD. We enhanced our NFDA award-winning Smartphone app, ASD Mobile, with a multitude of new tools and features. While MobileFH® is the most popular new feature, many clients are also utilizing the new Patched section ASD added that includes a recording of all calls before and after they are patched to the funeral home staff. Click here to see a video demo of the newly enhanced app.

What new features and tools do you hope to see from ASD in the future? Leave us a comment – we’d love to hear your ideas!


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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