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Funeral Pro Chat Podcast #8: Joe Sanchez on Changing Latino Funeral Traditions


Feb 27, 2015

ASD recently teamed up with Funeral writer and media consultant, Nancy Burban, to launch Funeral Pro Chat, an exciting new Podcast series for funeral directors. The series will feature directors and experts discussing the latest funeral trends, news and customs. This month, we are proud to feature Joe Sanchez. Joe has been working in the funeral profession for more than 12 years. He is a director at Legacy Chapels which is one of the largest funeral homes in Texas

Joe serves a predominantly Hispanic area. Legacy’s ten-acre, 20,000 sq. ft facility and personalized approach to funeral service allow Joe and his business partner, Lee Castro, to offer families a unique experience. In this podcast interview, Joe is interviewed by Steven C. Turner about services he has handled in the past and Legacy’s distinctive approach to funeral service. From putting a casket on the back of an 18 wheeler for the funeral procession of a truck driver to decorating the casket of a nurse with Band-Aids, the directors at Legacy have found success through innovation and creative thinking. The funeral home has a very strong Aftercare program allowing the staff to stay connected to families in the area. They were also the first in their region to offer pet death care.

Listen now to hear Joe and Steven discuss Latino funeral traditions, personalizing funeral services, engaging with the public on social media and more.

“I like to think that every day is a learning opportunity, so although I feel seasoned, I feel like I’m learning something every day. I try to do as much research as possible to learn about changes in our profession. We’ve got to be innovative….Funeral service is evolving every day.” – Joe Sanchez

Funeral Pro Chat was created to inform and enlighten funeral professionals on a range of subjects that interest them. Each podcast consists of an interview with a specially selected guest who will offer insight on a particular topic. Every month, two podcasts will be released on They will also soon be available for download on iTunes.

To hear the first Funeral Pro Chat podcast featuring Caleb Wilde, click here.
To hear the second Funeral Pro Chat podcast featuring Elleanor Davis Starks, click here.
To hear the third Funeral Pro Chat podcast featuring Debra Fry, click here.
To hear the fourth Funeral Pro Chat podcast featuring Isaiah Owens, click here.
To hear the fifth Funeral Pro Chat podcast featuring Kevin Moran, click here.
To hear the sixth Funeral Pro Chat featuring John Beckwith, click here
To hear the seventh Funeral Pro Chat featuring Gene Steele, click here.

To learn more about FuneralProChat, visit

Thanks for listening. Please leave us a comment and share your thoughts on the podcast with us.


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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