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Beyond the Smoke and Mirrors: What Makes ASD Different


Feb 14, 2012

Sometimes, appearances can be deceiving. Take this photo of a snowman outside of our building for example. Some employees saw the picture and believed someone built a child-size snowman from a minor snowfall of only 2 inches, including this writer. But take a closer look…the snow man in this picture is only six inches tall, sitting on top of a picnic bench outside. Did it fool you too?

In life, there are many examples of illusions like the ASD snowman that appear to be one thing, but end up looking completely different from another angle. How many times have you been sold a product or service only to find it lacking after closer inspection? Many companies focus on building and maintaining a facade to distract from inadequacies like unreliable technology, high turnover, poor leadership, and uncommitted staff members. ASD is different: from day one we have promoted transparent business practices that allow funeral professionals to truly evaluate every aspect of our service.

Pull the curtain back at ASD and you will find the most sophisticated technology among any answering service. Our custom-designed software gives you multiple ways to monitor your calls. You will see the various stages of our rigorous training program. Call specialists are carefully selected and must exhibit compassionate communication skills to handle some of life’s most difficult situations. At ASD, nothing is ever hidden from our clients. Funeral professionals are always welcome to visit our offices to see firsthand our state-of-the art data center, powerful onsite back up generator, and dedicated staff.

We invite funeral professionals to try our service for one month free, but our goal is to work with you until the day you retire. Nearly half of our clients have used ASD for over a decade. This is a result of our honest approach to business: ASD was the first answering service to let funeral directors hear their calls and is the only service that tracks the number of rings for each call. By consistently remaining upfront with our clients and not relying on smoke and mirrors, ASD has been able to enjoy success as the call center trusted by 25 percent of funeral homes in America. Our unparalleled experience, technology, training and transparency is no illusion. When your business’ reputation is on the line, there is no substitute for authenticity.


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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