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ASD’s MobileFH® Recognized As a Finalist for 2015 NFDA Innovation Award

Aug 10, 2015

ASD is pleased to announce our patented MobileFH® feature was recently selected as a finalist for the 2015 NFDA Innovation Award. This prestigious award is given annually to a funeral service vendor whose product or service was introduced during the previous year and represents creativity, innovation and excellence. ASD received the Innovation Award in 2012 for our smartphone app, ASD Mobile, and we are honored to be selected as a finalist for this year’s award.

A distinguished panel of judges selected MobileFH® as one of the five finalists for the award. The winner will be announced at the Opening General Session of the 2015 NFDA International Convention & Expo in October after the funeral service community has an opportunity to cast their votes online.Your vote can help ASD win the 2015 Innovation Award. Online voting runs from now until September 21.

MobileFH® was developed by ASD’s technology team after hearing directors describe a common problem they experienced when using their cell phones for funeral home business. Caller ID, as helpful as it is, can also cause a lot of headaches. From the risk of a missed call to the frustration of being contacted while off duty, these problems can make it difficult for funeral professionals to separate their personal and professional lives. MobileFH® provides a new solution to this problem by allowing funeral professionals to call any number from their cell phone and display their funeral home’s number as the outgoing Caller ID.

MobileFH® was first introduced at the 2014 NFDA Convention and in less than one year it has been used by funeral directors more than 50,000 times. ASD designed this technology to be as user friendly as possible. It can be activated with a simple touch of a button within the ASD Mobile app. Clients who have activated the new feature have described multiple benefits to using MobileFH®. Directors are less likely to receive business calls while off duty and in a distracting environment. In addition to keeping cell phone numbers private, MobileFH® also ensures that families will always recognize when someone from the funeral home is contacting them.

Calls placed using MobileFH® are also recorded providing a convenient tool to review and evaluate after-hour calls. Call recordings give Owners and Managers a way to objectively evaluate how employees handle challenging pricing and preneed calls. These recordings become excellent training tools to help staff improve customer service skills.

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Before MobileFH® was invented, funeral professionals had very few options to control their on-call communications. Although there are other ways to “spoof” a Caller ID through Voice Over IP connections, these options rely upon a strong Internet signal for voice quality. MobileFH® uses a cellular connection instead ensuring calls are clear and free of audio issues.

“MobileFH® was created specifically to enhance communication between directors and families. Previously, on-call funeral directors had few choices when it came to returning calls. Fortunately, MobileFH® provides much needed freedom while allowing them to still use their personal cell phones,” says ASD Vice President, Kevin Czachor. “By recording these calls, directors will also have a detailed backup of their conversations with families.”

Click here or on the brochure above to learn more about MobileFH™.

ASD is grateful to the NFDA Judging Panel for recognizing the value and convenience our patented MobileFH® feature delivers to funeral professionals. We will continue to seek out innovative mobile solutions for directors and have several new features currently in the works. The Czachor family and ASD team looks forward to the upcoming NFDA Convention in Indianapolis and the opportunity to demo MobileFH® at our booth. We’ll be exhibiting at Booth #1313 this year – hope to see you there!

About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at

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