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ASD Wins 2018 NFDA Members’ Choice Award for Company’s Web Form WatchDog™ Feature

Oct 22, 2018

ASD was named the winner of the 2018 NFDA Members’ Choice Award at the annual convention last week
in Salt Lake City, UT. This prestigious award is given annually to a funeral
service vendor whose product or service was introduced during the previous year
and represents creativity, innovation and excellence. ASD was honored to have
two submissions selected as finalists this year and received the award in recognition
of our
Web Form WatchDog™ feature.

With a growing number of people going online to research
funeral options, web queries are becoming much more common and will only increase
in frequency over time. Most funeral home websites have a ‘Contact Us’ form
instructing visitors to leave their information and reason for contacting. When
a form is submitted, it often is sent to a single, generic email address that
is not monitored 24/7. As a result, funeral directors often don’t see them
until the following day, if at all, and the family might contact a competitor
in the meantime. In response to this dilemma, ASD created Web Form
to help funeral professionals become more responsive to
submitted web forms. This feature allows ASD to monitor our clients’ web inquiries
and immediately alert them when an urgent need is communicated.

ASD’s Web Form WatchDog™ can be added to any
existing funeral home website. It was built to complement ASD’s extensive array
of web and mobile tools that help funeral homes stay better connected to their
communities. It is fully compatible with the
ASD Mobile app and ASD’s internal website, allowing directors to easily
access their web forms from any device. When a web form is submitted, ASD will
follow the designated contact preferences that have been specified by the
on-call director. If no response is received within a predetermined time, the
current on-call person will be contacted via a phone call to ensure the message
is handled in a timely manner. ASD is honored to be recognized by the NFDA with
our fourth Innovation Award in support of a feature that helps funeral
professionals offer the highest level of customer service to their website

Established in 2009, The NFDA Members’ Choice Award
(formally called the NFDA Innovation Award) represents the pinnacle of
achievement for a funeral service vendor. By encouraging innovation within our
industry, this award inspires companies within the funeral profession to seek
out new ideas, technologies, and processes to make a positive impact on funeral
directors and the families they serve.

The Opening General Session of #NFDA2018 after it was announced ASD was the winner of the 2018
Members’ Choice Award

While no other company has won this award more than once,
ASD is proud to now be a four-time recipient. Year after year, our company has
demonstrated how fully committed we are to seeking out new and inventive ways
to resolve communication issues for funeral directors. Our company was also
honored to be nominated this year for our Spanish Translation Services.

Watch as ASD Vice President
and Family-Member Owner, Kevin Czachor, accepts the 2018 NFDA Members’ Choice
Award from Past President, Kenneth Cahall, at
the 2018 Convention
Opening General Session last week.
ASD Family-Member Owner,
Kathy Kelley, was also onstage during the award announcement as ASD was honored
to be the only company ever recognized as a finalist by the NFDA twice in the
same year.

It was wonderful to hear from so many funeral professionals,
both in attendance at the convention and on our social media pages, how much
they appreciated our new Web Form WatchDog™ feature and other solutions we have
created to make life easier for on-call funeral directors. We are glad to be
able to give our clients peace of mind knowing their web communications will be protected and monitored 24/7 by a company they already know and trust.

Team ASD Celebrating our 4th NFDA Award at the 2018 Convention

Thank you to everyone who voted for ASD’s WebForm WatchDog™
to receive this prestigious award. We couldn’t have done it without your help
and support! Be sure to check ASD’s blog later this month for more for a
complete recap of our time in Salt Lake City at the 2018 NFDA Convention.

Interested in learning more about the important role of web
communications in funeral home customer service? Watch Kevin Czachor (Vice President and Family-Member Owner of ASD), Ryan Thogmartin (CEO and Owner of Disrupt Media), and Peter Richardson (Co-Owner of CFS – Consolidated Funeral Services) discuss the importance of online communication
for funeral homes in the Homesteaders Life Company panel filmed during the 2018 NFDA

About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at

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