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ASD Feature Spotlight: Price Patching


Nov 29, 2011

In today’s economic climate, it is increasingly common for cost conscious families to contact multiple funeral homes to compare packages, research options and evaluate customer service. As the price shopping phenomenon expands across all industries, it is especially critical for funeral professionals to capture business from these callers who often require immediate answers.

ASD helps reduce the time families must wait to speak to funeral professionals with our powerful Price Patching feature. With price patching, you can rest assured that your callers won’t ever decide to hang up and call another funeral home because they will have peace of mind knowing that their questions are of high priority and that an experienced director will be on the line shortly to answer them.

Here are just some of the scenarios when Price Patching can save your funeral home business:

* A caller would like prices before providing any personal information.

* A family comes to the funeral home after the office closed because someone passed and calls from the outside funeral home phone.

* Someone passed away but the caller has difficulty speaking or understanding English

* A family knows your staff personally and only wants to talk to a specific person about a recent passing.

* Someone calls to report a passing from a payphone and cannot be called back.

With Price Patching, anytime an ASD Call Specialist handles a scenario similar to those listed above, we will connect you to the caller so you can provide immediate assistance. This feature allows you to conduct more business away from the office while still providing families with the personal touch of a director available day or night. First Calls are the lifeblood of any funeral home, and ASD created Price Patching to give you more options for protecting these urgent at-need calls.

“What I like about Price Patching is that I don’t have to wait to talk to a family, they can just speak to me immediately and we can answer their questions right then like they are just calling me directly,” says Funeral Director Mack Wilkerson of Lawrence Funeral Home in Selma, AL. “It’s a great feature and is very helpful because it puts our callers more at ease because they know they can get in touch with a director right away.”

We strive to offer you more ways to connect with your callers because we know how fragile a phone call can be. A few minutes can feel like hours for callers who are trying to find out this information after the unexpected loss of a loved one, so we want you to be able to speak to your callers without delay. With ASD’s patching solutions, your callers will never doubt how important their needs are to your funeral home.

To learn more about Price Patching or to add this feature to your account, call 1-800-868-9950 ext 2 or email


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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