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ASD Employee Spotlight: Rose

Nov 25, 2013

ASD Assistant Supervisor, Rose, has been a vital asset to ASD for more than 9 years. With Rose’s 10-year Anniversary approaching, we wanted our clients to learn more about one of our most dedicated and caring employees. Rose has trained dozens of ASD employees and is a valued member of our Assistant Supervisor team. When she is not training new employees how to speak to funeral home callers, she is busy helping clients with updates to their accounts. Rose has proven her commitment to ASD time and time again through her exemplary work and outstanding attendance. Known affectionately around the office as “Rosie,” she is always lending a helping hand to others and her co-workers love the one-of-a-kind, hand-knitted gifts she creates when she is not doing outstanding work at ASD. We are proud to feature Rose in this month’s Employee Spotlight feature.

Click here to see last month’s spotlight.

How has ASD changed since you started working here?

Over the past nine years, I have seen ASD change in many ways. We moved to our new building in Media from our small office in Glenolden. We now have many more employees, new company policies and gym equipment. In my opinion, the most exciting change is the computer technology. Our company has stayed on the cutting edge of technology and this has really helped us to expand. We continue to grow and learn more every day.

What was one of your most difficult calls & how did you help this caller?

Any time someone is calling to report a passing, I try to listen to their tone of voice and react to that. I can’t say that any one call was the most difficult. If a caller is very upset, I try to calm them down with my tone of voice. I think of how I would feel in their position. It also helps to be a good listener and sympathetic to the caller. I want them to know I care. Sometimes I take a tough call that will stay with me for a while. It helps you put things into perspective.

You’ve worked as a Call Specialist, Training Specialist and as an Assistant Supervisor. How have these different roles shaped your work at ASD?

All of the different roles I have worked at ASD have affected me in many ways. As a Trainer and Assistant Supervisor, your coworkers are relying on you to know what to do in any situation. I always feel responsible to give the correct information or assist in anyway I can. When speaking with clients, I want them to feel like I understand their position and I do my best to resolve any problems reported. I think all of these roles are rewarding and I hope I have a positive effect on others.

You have an outstanding attendance record. Why do you think good attendance and punctuality is so important for employees of ASD?

As an employee, I feel it is my responsibility not to be absent or late. I think I have been this way all my life. This is important to ASD for many reasons. When there are several call outs, our staff works extra hard to make up the difference. Some things you can’t control, but I really appreciate all of the efforts our company has made to reward good attendance.

What are some of your personal hobbies and interests?

Over the years, I have developed many hobbies. I really enjoy crocheting, knitting, sewing, and mostly all crafts. I also like to cook and bake for my family.

What do you think is the most important aspect of your job at ASD?

The most important aspect of my job is doing the best I can to help callers, clients and coworkers while having a positive attitude. I believe a person’s attitude affects others who are around them.

Each month, ASD will feature a different employee on our blog. Be sure to check back to see who December’s Employee Spotlight will feature.

About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at

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