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ASD Announces Promotion of Two Key Team Members

Jan 27, 2016

ASD is pleased to announce the promotions of our dedicated Client Solutions team members, Sherry Martin and Anne O’Reilly. Sherry and Anne join our Supervision team and will be responsible for managing ASD’s Client Solutions department. Recognizing the importance of responsive and proactive customer service, ASD established the Client Solutions department in 2014 to expand our company’s customer service capabilities and to provide our clients with dedicated Account Specialists.

Sherry Martin has been an essential team member of the Client Solutions department since inception. Sherry joined ASD in 2009 and has been a dedicated and hardworking employee, demonstrating multiple skills. She has proven herself to be extremely adaptable, often assisting with several projects simultaneously. In the past, Sherry has taken on many roles and responsibilities, including training Call Specialists and assisting our Supervisor team with various tasks that include monitoring system issues, answering questions for clients and calibrating Call Specialists’ calls.

Anne O’Reilly began working at ASD in 2008 as a Call Specialist. ASD’s managers observed Anne’s compassionate phone demeanor, attention to detail and excellent listening skills and promoted her to an Assistant Supervisor position. In the seven years Anne has worked for ASD, she has proven herself as an asset to the company with her gentle phone etiquette and strong understanding of ASD’s sophisticated systems. She has also trained countless new employees how to use our custom-built software and technology.

For many business, filling an open position is a simple as putting out a Wanted Ad, but for ASD it is essential that all employees are familiar with the our core base. Employees who were hired from within make up a large number of advanced positions at our company. Sherry and Anne have both contributed enormously to the progress of our Client Solutions Department. In their new leadership roles, they will continue to work closely with clients to ensure they understand all of the different options and features ASD provides. Sherry and Anne will also supervise the Client Solutions Department to drive team development and reach goals. In addition, they will be traveling throughout the year to meet with directors in person to learn about different ways ASD can enhance their experience using our service.

“Proactive Customer Service is so important for our clients and for ASD because it gives our clients reassurance that someone is monitoring the activity on their accounts on a regular basis. It’s rewarding to know that we are helping our clients to use us as efficiently as possible,” Sherry says. “No one client is the same as another. Working in the Customer Solutions Department allows me to think out side of the box and find creative solutions to each of our clients’ unique situations.”

“The most important aspect of the Proactive Customer Service Department is that we are communicating with these funeral directors from day one and constantly monitoring their account,” Anne explains. “One of the main goals I have in moving forwarding with my new position is to continue showing them the latest and greatest features ASD has to offer is. It is always rewarding to hear from a Funeral Director how much ASD has changed their lives whether it’s personally or professionally.”

With more than one quarter of all funeral homes in the nation trusting ASD with their sensitive calls, our Client Solutions department ensures every client receives the individual attention they need. By following up regularly with directors, we can recommend specific ASD features and provide tutorials to help our clients explore everything available to them.

“Since we are only working with the funeral profession, we’ve been able to develop custom communication solutions for all of our clients. This is very different than what you would find at any other answering service,” says ASD Vice President, Kevin Czachor.

About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at

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