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Michael Mims President of Cherokee Child Caskets Inc

ASD and Cherokee Child Caskets Offer Discounts to Mutual Funeral Director Clients


Dec 06, 2011

Many of you are already familiar with ASD‘s valued partner Cherokee Child Caskets. We asked President Michael Mills to share a story that reflects how the company’s products affect the families and communities in which they work:

It seemed like a hopeless situation: a funeral director located in a rural North Dakota town needed a customized child’s casket in time for a service that was only days away. When the director contacted Cherokee Child Caskets, he explained how his entire community would attend the young boy’s funeral and how crucial it was for him to provide the family with the finest casket available with personalization that would be representative of their child’s life. To the compassionate director’s surprise, Cherokee Child Casket was able to manufacture a special green casket with a green tractor panel and arrange the delivery in time for the service.

Every day, Cherokee Child Caskets faces logistical dilemmas such as this. Founded in 1941, Cherokee Child Caskets provides handcrafted, high-quality caskets for infants, children and youths. Cherokee Child Caskets works hard to provide funeral professionals with the resources needed to offer families a quality service for a child. Every time a funeral professional calls, the company’s experienced team of representatives work closely to ensure the director receives the exact casket and products needed in a timely manner. Families can choose from a selection of over 10,000 different child caskets, with a variety of sizes, styles, colors and other options. Cherokee’s longstanding tradition of striving for “Excellence without Exception” guarantees every casket maintains the highest level of craftsmanship.

As part of the Rewards Partnership Program, funeral professionals who serve a family suffering the loss of a child can offer Cherokee’s large selection of handcrafted, top quality caskets and will receive an attractive discount offered only to other ASD clients. This incentive can be used every time an order is placed with Cherokee. Directors can also purchase memorialization products, such as memory books, urns and keepsakes, at a reduced price. This joint venture will ensure funeral directors are rewarded for working with two of the most trusted names in the funeral business. Cherokee Child Caskets and ASD hope this partnership will help funeral professionals to better serve families experiencing such a significant loss.

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About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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