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Adopt-A-Hero Program & Upcoming Conventions: ASD Weekly News


May 08, 2012

Attending the Michigan Funeral Directors Association’s Convention this week? Stop by Booth #55

ASD National Sales Manager and Licensed Funeral Director Jason Bathurst will attend the Michigan Funeral Directors Association‘s Annual Convention next week. Stop by Booth #55 for information on ASD’s latest features and mobile tools. See a live demonstration of ASD Mobile 2.0, find out how to save money with our Rewards Program, and don’t forget to grab your free gift!

ASD Sends 4 Care Packages To Soldiers Overseas


ASD is proud to support the ADOPT-A-HERO program. We shipped out 3 care packages today to soldiers currently serving overseas. The boxes were filled to the brim with food, convenience, entertainment and hygiene items as well as letters and cards from our staff.

ASD chose to participate in this program because we wanted to give back to those who sacrifice so much to protect our freedom. We have already started collecting items for our next shipment. If you are in the Philadelphia area, feel free to stop by and leave an item to be sent out to one of our heroes. To learn more about how you can get involved with the ADOPT-A-HERO program, click here.

Congratulations Outstanding Service Awards Winners

Each week, ASD recognizes four employees with an “Outstanding Service Award.” This special recognition is given to the ASD Staff who exhibit the sensitivity and attention to detail that set ASD apart from other answering services. Here are some recent “Outstanding Service Award” winners:

â–ºCall Specialist, Heather, determined that a caller who wanted only to speak to the funeral director was calling because her mother was close to passing away.

â–ºTraining Specialist, Kady, patiently gathered time sensitive First Call information from a woman who was distraught over her relative’s passing.

â–ºCall Specialist, Kiara, compassionately handled a call from an elderly caller who was shook up due to the passing of his son

â–ºAdvanced Call Specialist, Rose, professionally screened a call from an aggitated caller who hadn’t heard back from the funeral home about her mother’s passing.

Click here to see last week’s winners.

Remarkable Story of the Week

We realize how tiresome the beginning of the work week can be, so we wanted to offer you a weekly dose of inspiration. These stories remind of us of the power of human perseverance and determination. If you know of an incredible story, article or video you think we should share on our blog, leave a comment or contact our Staff Writer at

Watch Arthur Boorman’s amazing journey — filmed and edited by his 19-year-old son Warren — as he sets a goal to walk again and to reclaim his life. An Army veteran who was hurt in the first Gulf War, Arthur suffered for 15 years with the effects of a botched surgery that left him unable to walk without the assistance of leg braces and canes. In looking for a yoga program to alleviate some of his constant pain, Arthur found the YRG workout created by Diamond Dallas Page. He gained inspiration and strength from DDP and other members of Team YRG to propel him toward his goal — “I Will Walk Again!” — and, ultimately, to blow past it. Watch here as Arthur vividly demonstrates that life is not about how many times you fall down — it’s about how many times you get up.


About The Author

Jess Farren (Fowler)

Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at


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