Families today expect convenience, clarity, and speed — especially during life’s most emotional moments. That’s why text messaging for funeral homes is no longer a “nice to have,” but a communication essential. With ASD’s MobileFH® Texting, your staff can connect with families directly through your funeral home’s main phone number — allowing both calls and texts to flow through one trusted, secure line. It keeps personal numbers private while meeting families where they already are: on their phones.
While ASD introduced MobileFH® Texting in 2019, adoption remains surprisingly low. Although more than two-thirds of ASD clients already use MobileFH® Calling, fewer than 10% currently take advantage of the texting feature. That’s a missed opportunity. Text messaging for funeral homes can dramatically improve customer service, streamline operations, and enhance your team’s ability to respond quickly and professionally — without sacrificing privacy.
If your funeral home isn’t yet set up for MobileFH® Texting, now’s the time. This tool empowers you to modernize communication without complicating it — keeping every interaction secure, centralized, and easy to manage. Don’t let outdated systems hold your team back from delivering the service families expect.
It’s also important to note: new FCC rules require businesses to register their phone numbers to prevent SMS spoofing and ensure secure communication. The good news? ASD has simplified this step for you. Just complete a short online form, and we’ll handle the rest — keeping your funeral home compliant and connected without added stress. Watch our video below for step-by-step instructions on how to complete this simple process.
5 Reasons to Use MobileFH® Text Messaging for Funeral Homes
1. Protects personal privacy, supports work‑life balance
Text messaging through the funeral home’s number prevents giving out personal cell numbers. Directors can take time off or vacation without exposure to business texts, allowing genuine rest.
2. Improves message reliability and continuity
When families text the funeral home number instead of a single director’s phone, messages reach any available on-call staff. This avoids missed critical communications (like casket orders or obituary deadlines) during staff transitions.
3. Centralized message logging & easy retrieval
MobileFH® Texting stores all communications—texts, attachments, photos—in a shared log that can be labeled and accessed by the team. This transforms scattered conversations into organized, searchable records.
4. Gives management oversight and compliance tracking
All texts pass through the shared platform, allowing funeral home owners and managers to monitor staff communications for quality, compliance, and training purposes.
5. Reinforces professional branding and trust
Using the funeral home’s phone number for outgoing calls and texts ensures families always see a consistent, official number—not a personal line or “private” caller ID. This clarity builds trust and avoids confusion if a director changes.
Unlock These Other Convenient ASD Solutions When You Enable MobileFH® Text Messaging for Funeral Homes
In addition to all of the benefits of MobileFH® Texting, you can gain access to an array of other ASD features by provisioning your funeral home’s main business number for texting. These solutions can help you take your funeral home communication strategy to the next level by engaging with families via text in multiple ways.
Text Families Important Resources Immediately Following Their First Call
The initial phone call to a funeral home can be overwhelming for a grieving family member. Offering immediate guidance through text messaging helps establish a connection and demonstrates care. ASD’s NEXT STEP Text™ enables funeral homes to send important resources to families via text after their first call. The text can be initiated by an ASD Call Specialist after handling a first call for the funeral home or by a funeral home employee using the ASD Mobile app.
Send and Receive Text Messages Online via Desktop Computer
While relaying information to families via text while on-the-go is certainly convenient for on-call directors, funeral home office staff must often use text messaging to converse with families as well. This is why ASD’s MobileFH® Texting is also available through a secure online portal. By allowing office staff to log in and send texts using the funeral home number, they can conveniently coordinate and confirm appointments, quickly respond to inquiries, and send thoughtful aftercare messages.
By using MobileFH® Texting online, funeral home office staff can significantly reduce the need for lengthy phone calls and overflowing email threads. This streamlined communication saves precious time and energy, allowing the team to prioritize exceptional service for their families. Moreover, accessing all text messages sent via ASD’s mobile app on a computer keeps everyone synchronized, supporting administrative staff in tasks like insurance paperwork and obituary submissions. This efficient access to messages on a computer saves time and offers unparalleled convenience for funeral home administrative staff.
Share Obituary Information with Callers via Text
One of the most common reasons a person contacts a mortuary is to obtain funeral service information. More than ever, people appreciate having information conveniently at their fingertips. This led ASD to develop an Obit Texting feature to ensure callers who request service information can receive a helpful text with all of the details. The text message will be a link to the obituary leading the person directly to the funeral home’s website, creating opportunities for the mortuary to reach more people with their web content than they could previously. Visitors can explore other web pages and learn more about the funeral home. This can, in turn, increase the firm’s pre-need leads or secure new sales for flowers and condolence gifts.
Text GPS Directions and Floral Recommendations to Callers
Mobile technology has greatly reduced calls from lost visitors to funeral homes thanks to the advent of GPS navigation. More often these days, people call to confirm GPS addresses, so ASD sends text messages with address links for easy route viewing on navigation maps. Similarly, funeral homes often field calls related to florist recommendations. ASD can now offer to send a text message to callers who request this information with the funeral home’s recommended flower shop(s). Like Obit Texting, there is no effort required on behalf of the funeral home to take advantage of these solutions. Text messages are sent by ASD using the funeral home number as the Outgoing Caller ID, ensuring any replies are sent to the on-call director. These convenient texting features are offered to all ASD clients for no charge.
Use Text Messaging for Alerts in the Funeral Home Building
One of the most interesting ways funeral homes have used ASD’s MobileFH® Texting is to create signs around their funeral home building encouraging visitors to text them regarding things need to be addressed. For example, if a box of tissues, dispenser of soap, or roll of toilet paper needs to be replenished, mourners can discreetly and conveniently make the funeral home staff aware of it. The staff can then respond promptly to maintain a well-stocked and comforting environment for visitors. BONUS HACK: You can add a QR code to signs that will automatically create a text message, allowing the person scanning the code to immediately alert the funeral home staff with just a quick tap on their phone.
There is no question text messaging has become a dominant form of communication in our society and can be instrumental in helping deathcare professionals forge lasting connections with families. By developing groundbreaking technology that helps funeral homes use text messaging to enhance their connections with families, ASD is pioneering a new wave of innovation across the funeral profession. If you are an ASD client interested in our text messaging tools, please call 800-868-9950 ext 5 or email solutions@myasd.com so we can help you take advantage of these new technologies. To learn more about ASD and all of our solutions for funeral communication, please call 800-868-9950 or email sales@myASD.com.
Related Reading
7 Text Messaging Hacks for Funeral Professionals
Text Messaging in the Funeral Business: 10 Innovative Solutions to Stay Ahead
7 Recent ASD Innovations Helping Funeral Homes Communicate More Effectively
