ASD Promotes Training Specialist Juan Silva As New Graphic Designer
Feb 23, 2012
We are excited to welcome Juan Silva to ASD's talented marketing team. Juan has been with ASD since 2009 and was recently promoted from his position as a Training Call Specialist to a Graphic Designer position. Juan received his graphic design education from The University of the Arts in Philadelphia, PA while working part time here at ASD.
Juan was a natural choice for the position because of his exemplary performance as an ASD Call Specialist. Over the past three years, his compassionate phone demeanor, strong attention to detail and proven reliability did not go unnoticed by our Operations team, who promoted Juan to Training Specialist position last year. Juan trained many of ASD Call Specialists, which requires excellent communication skills, patience and dedication. Juan is also one of our bilingual staff members and has assisted countless Spanish-speaking callers.
Many might be surprised to learn how essential the graphic designer is to the ASD team. Clients rely on ASD's user-friendly web interface and helpful graphic-based tutorials. These images allow funeral professionals to visualize how to use our features and mobile tools and enhances their experience with our service. Internally, Juan's graphics provide important visual cues for new hires using ASD's sophisticated training program.
“Coming to ASD's sales department as a graphic designer is great,” Juan says. “It allows me to contribute to ASD's already existing success by doing something that I love, and I will still be available to assist callers, which is something I also love doing.”
Juan's years of experience taking calls gives him a depth of understanding that will translate well in our marketing. For many business, filling an open position is a simple as putting out a Wanted Ad, but for ASD it is essential that all employees are familiar with the our core base. Juan's background in the ASD call center will help shape his graphic design work. This type of cross training is common throughout every department at ASD. During busier times, management, sales and finance employees assist callers to provide an extra layer of support.
More than 100 people work for ASD, and every employee with the right skill set is trained to answer calls. This “all-hands-on-deck” approach creates a strong, team environment and ensures that our office works as a collective whole to provide highest quality of service. This is possible because employees who were hired from within make up a large number of advanced positions. We believe in rewarding proven talent, so it’s no surprise that many of our long-standing employees began working here as a part-time job and have since made ASD their career. Juan will be an asset to both our sales and operations teams for his ability to shift gears between graphic design work and professionally handling calls.
"Whether you tour our facility in person or speak with our staff over the phone, you will immediately feel a sense of my family's dedication to both funeral clients and ASD staff. Juan has proven himself as compassionate, professional and reliable team member, time and time again for the last three years of call handling,” says ASD Family Member Owner Kevin Czachor. “He now will showcase his talents for graphic design, while allowing for even more impressive call handling depth. You will see Juan's ideas and images come to fruition in the near future."
About The Author
Jess Farren (Fowler)
Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD's company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at Jess@myASD.com