Sep 19, 2011
For years, funeral homes have dealt with issues involving unsightly or late floral arrangements as a consequence of the public turning to anonymous “web” florists found through search engines when the local retail flower shop is closed or unavailable. To help resolve this embarrassing problem, ASD has created a solution so floral orders can be taken 24/7 and are always arranged and delivered by your funeral homes’ trusted local florist.
Known as the “Floral Rewards Program”, callers are never inconvenienced by having to write down a number and hope the florist is open. Directors benefit from added peace of mind knowing that floral arrangements will never arrive in a box five minutes before a service begins. By working in conjunction with your firm’s recommended florist, ASD’s Floral Rewards Program allows you to keep business local instead of receiving questionable arrangements from outside the area.
“I had an out-of-state family member personally thank me for ASD’s ability to assist him with a flower order. He called after hours when our local florists were closed. If it weren’t for ASD’s Floral Program, who knows where he would have eventually ordered his flowers from, or what they may have looked like upon arrival,” says Funeral Director Paul Cavanagh of Cavanagh Funeral Home in Norwood, PA. “ASD took a potentially bad situation and turned it into a positive for our funeral home.”
Funeral homes that participate in the Floral Rewards Program will also receive a generous discount on their answering service bill every time an order is processed. Callers who contact the funeral home are connected by ASD to a Flower Bereavement Specialist who diligently tracks the order from inception to delivery through the funeral home’s preferred florist. All orders are backed by a 100 percent quality and satisfaction guarantee.
According to owner Kevin Czachor, “We’ve received nothing but wonderful feedback from clients who are currently participating in the Floral Rewards Program and more are signing up every day. What really sets this program apart is that it can work in conjunction with any florist in the country, so directors have complete control over where flowers are being arranged.”
The Floral Rewards Program went through an extensive planning process, including several years of research and carefully engineered testing to ensure complete functionality. ASD wanted to help eliminate the headaches associated with funeral flower deliveries by providing directors with added control over where your firm’s flower orders come from. Directors who take part in the program have an opportunity to improve the consistency in quality of their firm’s flower arrangements while reducing their funeral home’s monthly expenses.
To learn more or to enroll in our Floral Rewards Program, please call 800-868-9950 or email Operations@myASD.com
About The Author
Jess Farren (Fowler)
Jess Farren (Fowler) is a Public Relations Specialist and Staff Writer who has been a part of the ASD team since 2003. Jess manages ASD’s company blog and has been published in several funeral trade magazines. She has written articles on a variety of subjects including communication, business planning, technology, marketing and funeral trends. You can contact Jess directly at Jess@myASD.com
